PENDAMPINGAN CORPORATE SOCIAL RESPONSIBILITY (CSR) UNTUK PENGUATAN USAHA KECIL KAMBING DI KABUPATEN CILACAP STUDI KASUS CSR PT HOLCIM PADA KELOMPOK KAMBING MENDA SEJAHTERA

Mochamad Sugiarto, Adhi Iman Sulaiman, Lilik Kartika Sari

Abstract


Corporate social responsibility (CSR) merupakan tindakan yang dilakukan perusahaan sebagai rasa tanggung jawab sosial terhadap masyarakat di sekitar perusahaan. Tanggung jawab sosial diarahkan untuk merubah status sosial ekonomi masyarakat menjadi lebih baik. Kajian ini bertujuan (1) menggambarkan proses pendampingan CSR PT Holcim pada usaha ternak kambing di Kabupaten Cilacap dan (2) menganalisis nilai nilai utama dalam proses pendampingan CSR PT Holcim. Penelitian menggunakan metode studi kasus melalui pengamatan yang mendalam terhadap pendampingan CSR PT Holcim pada usaha kambing di Kelompok Peternak Kambing Menda Sejahtera Kabupaten Cilacap. Data yang terkumpul dianalisis dengan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa proses pendampingan masyarakat yang dilakukan PT Holcim dilakukan secara sistematis dan terencana dengan melibatkan partisipasi peternak kambing. Keunggulan proses pendampingan yang dilakukan PT Holcim adalah keberadaan nilai emphaty dan perhatian yang dirasakan oleh peternak. Peternak kambing memberikan penilaian positif terhadap emphaty dan perhatian (attention) yang diberikan perusahaan kepada peternak. Dapat disimpulkan bahwa nilai nilai perhatian yang diberikan kepada peternak dapat menjadikan proses pendampingan berlangsung efektif dan berkelanjutan.

 

Kata kunci: CSR, emphaty dan perhatian, proses pendampingan

 

Corporate social responsibility (CSR) is an action taken by the company as a sense of social responsibility towards the community around the company. Social responsibility is directed to improve the socioeconomic status of the community. This study aims to (1) describe the process of PT Holcim's CSR assistance in the goat farming in Cilacap Regency and (2) analyze the main values in the PT Holcim's CSR assistance process. The research uses a case study method through in-depth observation of PT Holcim's CSR assistance in the goat farming in the Menda Sejahtera Goat Farmers Group, Cilacap Regency. The collected data was analyzed using qualitative descriptive. The results showed that the community assistance process by PT Holcim Cilacap Plant in goat farming was carried out systematically and planned by involving the participation of goat farmers. The excellence of the assistance process carried out by PT Holcim Cilacap Plant is the existence of empathy values and concerns felt by farmers. Goat farmers provide a positive assessment of empathy and attention given by the company to farmers. It can be concluded that the value of attention given to farmers can make the assistance process take place effectively and sustainably.

 

Key words: CSR, empathy and attention, assistance process


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